5 Reasons Your Business Needs a Custom Designed Website

1. It Builds Your Brand and Your Credibility

• Visitors will make a determination on your credibility based on the look of your website. The look or image that you present to these customers will go a long way toward turning visitors into customers. Regardless of your business type and industry, the website must be attractive and well designed.

• Your site's branding will convey your business's purpose and characteristics to each site visitor. If your website is well planned and designed, it will improve the brand image of your business.


2. It Saves You Money

• The cost of a custom designed website is very small in comparison to what advertising in other media outlets will cost you. And the audience that you will reach is much bigger.

• Your customers can gain access to the information they need on your products without having to use printed material. Your custom website will also help your staff spend less time answering questions that could be answered on the website.

• The cost to maintain contact with your customers will be greatly diminished by encouraging email contact.


3. It's a Vital Part of Your Promotional Strategy

• You should know that a website is not an advertisement. It is a marketing tool that will add to your existing marketing and advertising efforts. Your website will let your customers and potential customers find information that they can't gain from your advertising efforts.

• The people who visit your website have gotten there because they have shown an interest in the products and information that you offer. This will allow you to focus your marketing on targeted customers.

• More and more people go looking for business listings on the Internet, rather than in their local phone books. You will lose these customers if you do not have a web presence. The business listings these people find on the Internet should have a link to your website.


4. It Lets You Provide 24/7 Customer Service

• When you have a website, your business is always open. Your customers can visit your site on their own time schedules to get the information for which they are searching. Customers particularly like this method of shopping because they can browse without being pressured by salespeople.

• On your website you can educate your customers about your company. The personal touch is very effective for gaining new customers.

• You can give your customers such information as your location. You can answer frequently asked questions before customers have to ask, if you add that information on your website.

• You can provide your customers with customer service by email. Some of the people who are interested in the types of products or service you offer are more comfortable using email to contact businesses. You can offer these people the ability to email their questions to you so that they do not have to come into your store for information.


5. It Gives You an Edge Over Your Competitors

• A website allows even small businesses to appear on a level with larger businesses. This will allow your business to compete more effectively with large businesses.

• More and more people are using online phone directories to find businesses in their local areas. If you do not have a presence on the Web, potential customers will not see your business when they are searching locally.

• You must get your website listed in the search engines. The longer you have a website, the greater your chances of achieving a high ranking in the search engines. That is why it is very important that you get your website finished soon.

Make your business a part of the Internet before you lose more customers to those businesses that are a part of the Internet.


Paul J Coulter owns and operates a marketing company in Toronto. Advantage Web Marketing provides complete Internet marketing solutions for customer in the Greater Toronto Area.